The main objective of this projects was to make supermarket store brands fairer and more sustainable – store brands being ‘own brands’ or ‘private labels’ that are exclusive to only one supermarket chain.
Supermarkets are not doing enough to counter the problems caused by the production of their store brands. Despite the fact that such entities have overarching influence in their markets, they are consistently ignoring human right violations and severe environmental impacts in the countries they obtain their products from.
The Supply Cha!nge project brought together a group of 29 European Civil Society Organisations and other partners from the Global South. Commencing in January 2015 and ended in December 2017, this collaboration created an EU-wide effort that offered solutions to the environmental impacts and poor working conditions present along the global supply chain of such store brands sold in European supermarkets.